Making Waves Online
Details about the project
Client
SMS Towage
Service
Photography, Social Media Management
The Brief
SMS Towage was a major UK-based independent towage operator, providing harbour, ship-assist, and emergency towing services across the maritime sector. Whilst they understood that a niche and relevant audience existed online, there was no clear pathway for reaching or engaging that audience effectively.
We worked with SMS Towage to guide them through the current digital landscape, helping them move from awareness of their niche audience online to actually cultivating it. Our focus was on creating clarity and consistency in how SMS Towage communicated its services and expertise online.
Solution
Through a social media strategy and ongoing social media management, we translated their complex maritime operations into digestible, engaging digital content. This approach allowed SMS Towage to showcase its harbour, ship-assist, and emergency towing capabilities whilst building meaningful engagement with its specialist audience.
