The Blog

Marketing moves fast. Our blog helps you stay ahead with practical insights, straightforward advice and fresh ideas across strategy, content, design, social and search. Whether you are growing a brand or leading a business, you will find guidance you can actually use.

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No Social Media Until 16? The UK Says Maybe.

The UK is gearing up to ban social media for under-16s in a bid to “protect young people’s wellbeing.” Whether you’re a parent, work with kids, or just care about …

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What TOYS ‘R’ US Could Have Done Differently

Every 90s kid will remember the magic of visiting the beast that was TOYS “R” US. When we were good, we went there. When it was someone’s birthday, we went …

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What is Grok, and why is there so much noise about it?

You may have read in the news recently about Elon Musk’s AI model known as GROK. With Elon Musks current political stance and public opinion, you hear a lot of …

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Why is soft selling outperforming hard selling on social media?

It’s time to get rid of that BUY NOW energy and start cultivating a proper community on social media. I’m talking about LOYAL. FANBASE. WITH. REGULAR. SALES.

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TikTok Creator Rewards Program: What Actually Is It?

Social media platforms are not shy about showering creators with rewards. To be honest, in this day and age, the success of a platform is often down to how financially …

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Having a Social Conscience: Using Social Media for Good

In today’s digital age, social media has become an integral part of our lives. While it offers numerous benefits, it’s essential to remember that our actions online can have real-world consequences. This is where our company’s value of having a social conscience comes into play.

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Work Experience At Social Allies

We have had Maisie for work experience recently. This blog was written by Maisie during her time with us. Hear what she had to say: What we did and what …

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Can Social Media Be a Nice Place?

The sad truth is that social media, before it became what it is today, was likely supposed to be a kind and ‘social’ online safe space when it was first …

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Discovering Self-Acceptance and Overcoming Online Trolling

From the recent release of her documentary, Selena Gomez: My Mind & Me, to her authentic approach to TikTok, it’s clear that Gomez is striving to be a role model for her fans both online and offline.

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