Marketing Training
Our social media training gives you the tools, insights, and confidence to plan, create, and manage content that gets results. Starting out or looking to refine your strategy? We’ll help you develop the skills to make social media work harder for your business.
Personal Brand Clarity
Designed for founders, consultants and business development professionals who want to clearly position themselves online. This workshop helps participants define their authority pillars, identify their audience and create a strong positioning statement while improving their LinkedIn and website bio.
- Define your 3 authority pillars
- Identify your audience
- Create your profile positioning statement
- Rewrite your bio across LinkedIn/website
- Personal brand positioning
- Optimised bio
- Content themes and ideas for 3 months
- Content plan/Photography and videography, if desired
Tone of Voice Guidelines
Learn how to define and document a consistent brand voice. Explores brand archetypes, messaging frameworks and tone exercises.
- Brand Archetypes
- Sound like/don’t sound like exercise
- Colour psychology exercise
- Messaging ladder
- Tone of voice guide
- Messaging pillars
Mini Visual Style Guide Workshop
Helping you establish a clear visual identity through brand personality, colour psychology, typography pairing, and moodboards.
- Brand personality board
- Brand Archetypes
- Colour psychology exercise
- Font pairing exploration
- Moodboard
- Mini visual style guide
- Moodboards
- Example social templates
Social Media Foundations
Best For Beginners
Introduction to social media for business. Understand platforms, audience targeting, and effective posting strategy.
- Choosing the right platforms
- Profile optimisation
- Content types
- Posting strategy
- 30-day posting plan
- Profile audit checklist
Website Messaging Intensive
Perfect for people building a website
Introduction to social media for business. Understand platforms, audience targeting, and effective posting strategy.
- Define the target audience
- Clarify offer
- Map website pages
- Identify website needs
- Full website brief
Beginners guide to TikTok
Introduction to TikTok as a marketing tool. For social media managers, startups, SMEs, and larger organisations.
What our Social Media Training Gives You
We’ll tailor the programme around your goals, your industry, and your team’s experience level. We will share practical advice, real examples, and actionable takeaways you can put into practice straight away.
Social media strategy and planning
Community management and engagement
Platform-specific best practices
Analytics, reporting and campaign evaluation
Content creation and storytelling
Tools and techniques to save time and boost productivity
Skills You’ll Gain
Covering strategy, content creation, audience engagement, and performance tracking, giving you the confidence to manage your business’s social media channels effectively.
CASE STUDIES
What Our Clients Think
A great social media company that takes the time to understand your business and thus ensures you get the best results and return on investment. Jess, Ben and Caitlin are great to work with and have become an extension of our marketing team! Thank you!
Kleek Apprenticeships
8 Oct 2025
Social Allies have been fantastic to work with. They are super prompt in creating the content I needed and provided excellent ongoing monitoring of the campaigns throughout the duration of our relationship. Any time I have a question, Rakeeb is quick to respond and tend to our needs.
Debbie Clarke
16 Apr 2024
The team at Social Allies did an excellent job for 2 of our companies' social standing. We engaged with SA as we need to boost our social profiles; they've done a fantastic job, very responsive and detailed. Highly recommend the team at SA!
Antony Lewis
25 Jun 2025
The team at Social Allies have done an amazing job of creating assets for Lemon Contact Centre, working closely with us to understand our brand and exactly what we were looking for from the creative. Ben is a fantastic graphic designer with huge attention to detail and a very quick delivery of assets.
Emily Coxon
02 Dec 2024Ready to conquer your marketing challenges?
Whether you need clarity, strategy or support, we are here to help you take the next step with confidence. Let’s build marketing that works hard, feels right and creates real momentum for your brand.