Instagram, Social Commerce and Influencer Marketing

You may not have heard of the term Social Commerce, but chances are you’ve seen a product tag on Instagram and been interested enough to find out more.  When Instagram first introduced the product tagging feature back in 2016, many seemed excited to explore this new way of shopping. Gone were the days where you’d […]

Pretty Little Thing or Pretty Big Deal?

The term ‘Influencer’ was coined by the New York Times in 2018, but the concept of an individual endorsing products or services has pre-dated the term by centuries. In Ancient Rome, Gladiators were said to have advertised products. In the 1930s, Coco Chanel was one of the first to influence the fashion industry.  In 2022, […]