Publishing to Social Media: Joining Team SA

I joined Social Allies last month after my stint as a Social Media Associate for a children’s publisher came to an end. Having studied an MSc in Publishing in 2020, hellbent on working in the book industry, the world of social media had only ever been a fun pastime for me before this. I enjoyed […]

Showing Personality on Social Media for Brands

I’m sure you’ve heard “put the social in social media” all over platforms such as LinkedIn & Twitter and these people aren’t wrong…  For years and years, brands that published themselves on social media or any form of marketing material were always told to be ‘professional’ and ‘corporate’ and all the boring plain-old standard business […]

The Rise of Short Form Social Content

It is without a doubt that short-form content is on the rise still, despite already filling a huge section of social media already.  Video content has always been a brilliant way to digest information and since TikTok’s massive popularity spike in recent years, other brands have followed suit in making their own feature that mimics […]

Black Friday: The Biggest Date in eCommerce

For many years Black Friday has been ebbing away from the highstreet and dominating the digital world. This will likely only intensify this year as buying habits have migrated more to the online space than ever, likely as a result of the pandemic and, frankly, TikTok. “CyberMonday” the Monday following Black Friday, refers to the […]

ClickBite 001.

Here’s your low down 👇 Get a pizza this 🍕 Just IN: Pizza Hut delivers pizza without its staple cheesy topping. The horror! Just when you thought it couldn’t get any worse… The pizza giants respond to the poor customer: “This of course is an integral part of a pizza, however it does not warrant […]

Honesty is the Best Policy

Before we dive in – let us define the marketing term we explore in today’s blog. As the name suggests, brand transparency is the formation of authentic relationships within any given stakeholder network. This involves exposing the realities behind the culture of your business, your ethical practices, as well as the goals, values and objectives […]

Work Experience At Social Allies

This week we have been joined by the lovely Amy, who has been learning about Digital marketing from our team. She has written about her experience, check it out below! The World of work is a new and exciting adventure to be part of, my work experience at Social Allies has opened my eyes to […]

A Victoria’s Secret Exposé: To Wing or Not To Wing

Just when we thought those famous Angel wings had finally fallen forever, Victoria’s Secret reminded us of why they’re trying to stay relevant as ever in a time of cultural ‘woke-ness’.  Since the brand’s emergence in 1977, Victoria’s Secret has been an empire built on body image, self-worth and a questionable (at best) exploitation of […]

Pink to Make the Brands Wink

Every June, token allies from across the globe cash in on the colourful celebrations of Pride. There’s multicoloured Frappuccinos from your favourite tax avoiding coffee house and rainbow t-shirts from your favourite high-street fast-fashion store. But what does it all really mean? Brands across the globe have been dipping their toes in the ‘change pool’ […]

Trusting Face

Generally, consumers of today ask a lot more of brands than they once did. It’s not just a product or a service they are buying, it’s a set of values, it’s a culture, it’s a…. vibe. It’s not all about selling either, we’ve all closed our door on an unwanted salesman, and we’ve all pretended […]