Can Social Media Be a Nice Place?

The sad truth is that social media, before it became what it is today, was likely supposed to be a kind and ‘social’ online safe space when it was first created. But like with anything involving the internet, it was never as simple as connecting with friends and like-minded people. The highlight reel became a […]

New Year, Same Me?

It’s no secret that the pressure to change your life in January is unmatched by any other time of year. In theory, the clock striking midnight and the date changing from the 31st December to the 1st January is no different to any other day. But at the same time, it’s hard not to shake […]

Putting the TEAM back into ‘SMALL TEAM’ teamwork

What happens when over half of the office are ill at the same time?  Social Allies. The answer is in the name. We’re here to be your social ally – to support you, your business, and your bigger picture goals. But we’re also here to support each other too.  So, when half of the team […]

Parenting and Working – My Tips

I wanted to do a blog about my favourite subject – my son, Luca! I get asked all the time how do you do it? How do you run a business and be a mum? Both jobs are hard and both jobs come with their fair share of responsibilities and with it, guilt. Mum guilt […]

3 Things To Expect From Social Media In 2023

We are rapidly approaching the end of the calendar year (how on earth is it already November?)  A whole bunch of stuff has taken place in the chaotic realm of social media – Twitter is in the deep stages of a management takeover by new ‘Chief Twit’ Elon Musk, Facebook and Meta lost A LOT […]

Instagram, Social Commerce and Influencer Marketing

You may not have heard of the term Social Commerce, but chances are you’ve seen a product tag on Instagram and been interested enough to find out more.  When Instagram first introduced the product tagging feature back in 2016, many seemed excited to explore this new way of shopping. Gone were the days where you’d […]

Pretty Little Thing or Pretty Big Deal?

The term ‘Influencer’ was coined by the New York Times in 2018, but the concept of an individual endorsing products or services has pre-dated the term by centuries. In Ancient Rome, Gladiators were said to have advertised products. In the 1930s, Coco Chanel was one of the first to influence the fashion industry.  In 2022, […]

NEWS: Social Allies appoints NED

SOCIAL ALLIES STRENGTHENS BOARD WITH AWARD-WINNINGENTREPRENEUR NED APPOINTMENT Teesside based Social Allies have announced the appointment of Sophie Milliken asnon-executive director. This appointment will support the company’s strong growthplans with ambitious goals set over the next 18 months. Founded by Jess Facchini-Tucker in 2019, Social Allies are a strategic marketingagency working with some of the […]

The Links Between a Degree and Social Media Copywriting

 Do you need an English Degree to be a great Copywriter? The short answer is no.   A few weeks ago we debated whether a degree was necessary for a successful marketing career. In our newsletter, ‘Social Allies: Let’s Talk,’ we came to the conclusion that personal branding, experience, and the sheer drive to succeed […]